RAJAMOBIL.COM, Entering the second semester of 2021, PT Honda Prospect Motor has recorded sales of 8,234 units in July 2021, or an increase of 8.7% compared to the previous month which was recorded at 7,578 units. The biggest sales contributor for the month came from the Honda Brio Satya, Honda Brio RS and Honda HR-V 1.5 L.
Honda Brio Satya sold 2,170 units in July, these sales contributed 26% of Honda’s total sales and until now lead the Low Cost Green Car (LCGC) market segment with a market share of 27%. While the Honda Brio RS until now is also still a market leader in the City Car segment with a market share of 50% and has recorded positive sales of 1,832 units in July, up 41% from the previous month. Meanwhile, 1,682 units of the Honda HR-V 1.5 L have been sold, up 122% compared to the previous month with a market share of 15% so far.
In addition to the three models, Honda’s sales of other CKD products, including the Honda City Hatchback RS which sold 971 units, increased 18% from the previous month. Then, the New Honda CR-V also experienced an increase of 207% compared to the previous month and sold 788 units, followed by the Honda Mobilio which sold 433 units, an increase of 22% from last month. While the Honda BR-V has sold 193 units, and the Honda HR-V 1.8 L has sold 73 units.
Yusak Billy, Business Innovation and Marketing & Sales Director of PT Honda Prospect Motor said, “Honda’s sales in last July have increased from the previous month supported by the tax relaxation regulation from the government which has been extended again until August 2021. We are grateful that our sales trend is still continuing. positive in the midst of this PPKM period, and then we will focus on maintaining supply to be able to meet consumer demand as soon as possible.”
In addition to the above products, several Honda CBU models also contributed to sales last July. The Honda Civic Sedan sold 14 units, the Honda Civic Hatchback RS sold 62 units, the Honda Accord sold 12 units and the Honda Odyssey sold 4 units.
This August, Honda offers a promo entitled “Get a New Honda Free of Charge”. In this program, consumers will still get 100% VAT-free benefits*. Consumers will also get a bonus in the form of free periodic maintenance fees (Services + parts up to 50,000 km or 4 years) specifically for purchasing Honda Mobilio, Honda BR-V and New Honda CR-V. Especially for Loyalist / Education / Medical Worker consumers who purchase New Honda Brio & Honda HR-V will also get a bonus in the form of free periodic maintenance fees (Services + parts up to 50,000 km or 4 years)*.
Not only that, Honda also provides a special Merdeka Promo for purchasing Honda Brio Satya, Honda Mobilio, and Honda BR-V up to IDR 4 million*. The convenience is also given to companies or employees who use the Car Ownership Program (COP) facility who wish to make a purchase, will get a Fleet Sales Package of up to Rp. 15 million for the purchase of Honda Civic Sedan and Honda Accord* cars.
*Terms & conditions apply.