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Ketiban Sustenance, MSMEs Are Flooded with Orders After Jokowi Wears Bedouin Traditional Clothes: Okezone Economy

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JAKARTA – Perpetrator UMKM in residential areas Bedouin in the interior of Lebak Regency, Banten, orders were flooded with orders after President Joko Widodo (Jokowi) wore traditional Bedouin clothing at the Speech of the Joint Annual Session of the MPR/DPR and DPD in Jakarta.

“We feel overwhelmed by serving orders and of them 30 consumers from Bali,” said Kudil, a Bedouin MSME actor, as reported by Antara, Monday (16/8/2021).

Also Read: Jokowi Wears Bedouin Clothes, Ridwan Kamil: Thank You For Using Sundanese Culture

Most of the demand for ordering handicraft products is pivot clothes that are commonly used daily by the Bedouin community. Demand continues to increase, thus impacting the income turnover of SMEs.

The demand increased after President Jokowi wore traditional Bedouin clothing at the State Session which was attended by the MPR, DPR and DPD.

“We did not expect the increased demand for orders to be used by President Jokowi,” he said.

According to him, he is now getting a turnover of around Rp. 20 million through the order. In fact, at this time it is very quiet and at best the income turnover is Rp. 3 million per week. However, he said, President Jokowi gave fortune to the Bedouin MSME actors by wearing traditional Bedouin clothing at the State Assembly, so that the demand for orders increased drastically, even requests from neighboring countries.

This increased demand is certain to boost the economic growth of the Bedouin community in the midst of the COVID-19 pandemic, where tourists visiting Bedouin settlements are relatively small.

They are crafters typical of Bedouin products, now it is certain that they are again busy in their home bale-bales weaving and knitting koja bags, the raw material of which is plant roots. In addition, they display Bedouin handicraft products at home to be ready to serve consumers, including online orders.

Bedouin handicraft products include woven fabrics, pangsi clothes, lomar headbands, typical Bedouin batik, typical Bedouin kampret clothes, woven cloth scarves, koja bags and various souvenirs. So far, the marketing of Bedouin products, including consumers directly visiting craftsmen, also has a demand through online digitization.

“We can also serve payments using bank accounts,” said Kudil.

Neng (45), a Bedouin MSME actor, admitted that now the demand for orders has increased due to the impact of President Jokowi’s wearing of traditional Bedouin clothing. It is possible that the MSME actors of the Badui community will rise again after being slumped by the COVID-19 pandemic.

MSME actors here have stopped production because demand is relatively low and there are no tourists to the Bedouin area, he added, but currently the demand is increasing, of course, the Bedouin MSME players are helped by economic income.

“We are now serving requests for orders to generate an economy of Rp. 15 million and it is certain that it will continue to increase,” he said.

Meanwhile, Gunawan (45), a consumer, said that he visited a Bedouin residential area and wanted to buy clothes that Mr. Jokowi was wearing, black with a lomar or headband.

“We bought the Bedouin clothing for Rp. 300,000 and really love the Bedouin craft products,” he said.

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